EXPANDING THE BRAND FROM “DAM CA MAU” TO “CA MAU FERTILIZER”

On October 20, 2020, PetroVietnam Ca Mau Fertilizer Joint Stock Company (PVCFC) officially expanded its brand name from "Dam Ca Mau" to "Ca Mau Fertilizer". This is a breakthrough transformation of PVCFC, and once again PVCFC affirms its brand position in the fertilizer market in Vietnam and the region, positioning a steady step towards new visions and values in the future.

Established in 2011, PVCFC is proud to be the leading and only producer of granular urea in Vietnam. After 5 years of operation, the product “Dam Ca Mau - Hat ngoc mua vang” has become the number 1 choice for farmers in the Mekong Delta, as well as being used more and more widely in other areas in the domestic market. Not only that, the Dam Ca Mau brand continues to expand to foreign markets such as Cambodia, Philippines, Thailand, Bangladesh, etc., and also to fastidious markets such as Japan, Korea and Brazil. With a clear strategic direction and development goal, the brand “Dam Ca Mau - Hat ngoc mua vang” has gradually affirmed its position in Vietnam and the region, made an important contribution to stabilizing the fertilizer market and ensured national food security. In the future, PVCFC will continue to invest in the research and development, gradually launching new product lines in the direction of efficiency and environmental friendliness for the sustainable development of Vietnam’s agriculture.

In 2020 - PVCFC marked its 10th anniversary and made a memorable mark in brand change and expansion. On October 20, 2020, PVCFC officially expanded its brand name from "Dam Ca Mau" to "Ca Mau Fertilizer". This is a breakthrough transformation of PVCFC, and once again PVCFC affirms its brand position in the fertilizer market in Vietnam and the region, positioning a steady step towards new visions and values in the future. Thus, nearly a decade has passed since the Dam Ca Mau brand was officially present in the Vietnamese fertilizer market and became the leading national brand in the industry with a diverse and increasingly growing ecosystem of products and services. In the current context, expanding the brand name from “Dam Ca Mau” to “Ca Mau Fertilizer” is a necessary direction to participate in agricultural market segments in general and fertilizer market in particular.

In terms of brand identity, the logo group of Ca Mau Fertilizer retains the entire symbol and only changes the name in the logo from “Dam Ca Mau” to “Ca Mau Fertilizer”. However, there is still inheritance and development in the symbolic meaning of the logo: Based on the harmonious relationship of Plants - Soil - Nature forming a sustainable and close Heaven - Earth - Human structure and showing the deep connection between Ca Mau Fertilizer and farmers, rural areas and agriculture to continue to develop strongly towards sustainable agriculture. The meaningful logo is an integral part of the brand story to spread the mission of Ca Mau Fertilizer to provide comprehensive crop nutrition solutions and provide necessary values to farmers. Regarding the slogan, “Hat ngoc mua vang” continues to be used with an open and impressive brand story about the mission to bring “thousands of Gold Fields” of value to Vietnam's agriculture thanks to the range of quality Ca Mau Fertilizer products like colorful “pearls”.

The year 2020 posed difficult to overcome challenges for businesses in general and Ca Mau Fertilizer in particular. With the mission of serving Vietnam's agriculture, PCVFC has constantly strived to continue to conquer new goals. In the future, PVCFC will continue to launch to the market high-quality organic fertilizers to serve the needs of organic agricultural production of farmers. This is considered a concrete step to realize the strategic vision of Ca Mau Fertilizer to become a supplier of nutritional solutions for plants and diversify fertilizer products including inorganic and organic fertilizers. Accordingly, PVCFC will focus on producing high quality organic, mineral organic, available organic and clean organic fertilizers such as organic fertilizer product lines of Japan. Closing the 10-year journey of establishment, development and dedication, Ca Mau Fertilizer - Hat ngoc mua vang has officially started a new and more open journey with a bigger and more noble mission and responsibility and more success promises.