BÁO CÁO PHÁT TRIỂN BỀN VỮNG 2023
BÁO CÁO PHÁT TRIỂN BỀN VỮNG 2023
In the program accompanying farmers, PVCFC organized
to experience Ca Mau NPK fertilizer technology for rice and fruit crops.
These models were implemented throughout the Mekong Delta and Central Highlands. PVCFC collaborated with research institutes, agricultural extension centers, and local agricultural services to help farmers increase crop yields and product quality, achieving a profit increase of 10-15% compared to traditional farming practices. Additionally, the program enables farmers to access quality fertilizers while eliminating inferior products.
In addition, collaborated with agricultural extension centers and local agricultural
services in the Mekong Delta and Central Highlands to implement 26 demonstration models to experience PolyS
NPK on rice and fruit crops, covering an area of 13 hectares.
Specifically for rice, during the same period, PVCFC worked with agricultural extension
centers to deploy 20 demonstration models for N46.TRUE and 20 models for N46.C+. With a total of 20 hectares
in the Mekong Delta, these implemented models have initially helped farmers reduce fertilizer usage and lower
investment costs.
Simultaneously, PVCFC organized workshops on fertilizer usage and cultivation processes.
Two technical workshops on effective nutritional solutions for rice in Dong Thap and An Giang attracted
approximately 450 farmers and technical staff from the Department of Agriculture, agricultural extension
services, and plant protection offices. Two technical workshops on effective nutritional solutions for fruit
crops attracted around 550 farmers, agents, and technical staff from various agricultural departments and
agencies in Dak Lak and Dak Nong provinces, in collaboration with fertilizer distributors, PVCFC organized
three technical workshops on effective nutritional solutions for coffee, durian, and rice crops. The workshops
attracted around 900 attendees, including farmers, dealers, and local officials. These events were successful
and received positive feedback regarding business promotion, brand image, and PVCFC products.
In 2023, PVCFC collaborated with fertilizer distributors from the Mekong Delta, Southeast region, and Central Highlands to organize 10 field workshops to summarize demonstration models for rice and fruit crops. This program directly helped around 500 attendees access quality PVCFC fertilizer products and improve their farming practices.
Also in 2023, PVCFC partnered with secondary fertilizer distributors to attract approximately 10,000 farmers and distributors to workshops introducing fertilizers. Distributors and farmers were presented with and had the opportunity to experience PVCFC’s high-quality product line, particularly Ca Mau NPK.
In 2023, PVCFC conducted a total of over 150 model review workshops and technical seminars, along with nearly 180 demonstration models for functional urea and Ca Mau Polyphosphate NPK products, representing a 150%-200% increase compared to 2022 and 2021. For the plan in 2024, PVCFC will implement demonstration models and product experiences equivalent to 2023, but the number of model review workshops and technical seminars at mid and small scales will increase by 200% compared to 2023. In 2024, PVCFC will collaborate with distributors in areas where farmers use PVCFC less frequently to help them learn more about PVCFC products.
The workshops were successful and had a positive impact on business, promoting the image and brand of PVCFC and Ca Mau Polyphosphate NPK products. They helped establish strong relationships and credibility with regulatory agencies, dealers, and partner customers, particularly farmers. Through this program, PVCFC further affirmed its commitment to accompanying and sharing quality fertilizer products and optimal cultivation techniques with farmers to achieve the highest production efficiency. As a result, PVCFC built strong connections and credibility with regulatory agencies, distributors, customers, and farmers.
Product Quality and Safety: PVCFC continuously researches and introduces many new, high-quality products to the market, meeting the nutritional needs of different crops. This adds value for farmers while minimizing risks to human health and the environment.
Affordable Pricing and High Accessibility: PVCFC offers fertilizers at affordable prices, ensuring accessibility for smallholder farmers, especially in remote areas, by utilizing effective distribution channels. PVCFC’s extensive distributing network across regions actively monitors local farming conditions, promptly reflecting and proposing suitable support solutions that benefit farmers.
Transfer of High-Tech Agriculture: PVCFC facilitates the transfer of technical advances and new solutions in crop nutrition management and agricultural practices. The company collaborates with agricultural extension centers and central and local agricultural authorities to implement training programs and extension services for farmers, enhancing their knowledge and experience in using quality fertilizers effectively and economically. Additionally, PVCFC helps guide farmers in applying new technical advances and adopting sustainable agricultural practices.
Consumption Support: PVCFC is making maximum efforts to harmonize the interests of the business with those of farmers. The company provides not only fertilizers but also collaborates with companies in the agricultural value chain, such as seed and plant protection companies, as well as export processing units. This partnership helps farmers reduce production costs while increasing their income, contributing to the enhancement of the value of Vietnamese agricultural products.
This program aimed to help farmers better understand the production process and product quality of PVCFC. In 2024, continuing the success of the “Factory Visit – Golden Harvest” program, PVCFC plans to expand this initiative to 2,500 distributors and farmers, allowing them to experience the program. This series of events also provides an opportunity for farmers and scientists to interact and share cultivation techniques, promoting effective fertilizer use and optimizing agricultural benefits and outcomes.
Specially, the media series “Factory Visit – Golden Harvest 2023” allowed not only farmers present at the factory to view the production process and modern equipment but also provided an opportunity for farmers to witness the scale and capabilities of a plant that produces the quality fertilizers they use in their daily farming activities. This initiative helps reassure farmers in their agricultural practices.
“Experience with Ca Mau NPK” - The trial fertilizer program helping 5,000 farmers in 2023 and 10,000 farmers in 2024 to use high quality NPK products with Polyphosphate technology from PVCFC, bringing “golden harvest”.
From August 2023 to April 2024, PVCFC collaborated with research institutes, agricultural extension centers, and local government agricultural agencies to implement the program “Choose Ca Mau Fertilizer – Choose a Lasting Partner.” This series for rice, fruit, and industrial crops includes 10 livestreams, 10 videos filmed in fields, and 5 videos showcasing rice demonstration models. In 2022, PVCFC conducted a similar series with 24 livestreams and 6 videos. The programs have been well-received by many farmers and distributors, sharing knowledge and experience in agricultural practices.
Notably, the series also conveys effective and economical fertilizer usage practices to achieve high, stable yields and quality products, resulting in significant and sustainable economic benefits. This initiative serves as a channel for introducing the quality products of PVCFC to support the agricultural production of farmers, businesses, cooperatives, and farms.
The model for high-quality rice production in An Giang and Dong Thap, supported by PVCFC in collaboration with local government departments, has shared appropriate cultivation techniques suited to the local soil and demonstrated effective farming models within the program.
The Fourth Global Conference on Sustainable Food Systems, held through media coverage, connected with government agricultural agencies to address the challenges faced by farmers and propose effective solutions.
The program “Rising Rice Prices: Solutions for Long-Term Benefits for Farmers,” attended by leaders from 13 provinces and the Department of Agriculture and Rural Development in the Mekong Delta, presented various solutions and opportunities to enhance export competitiveness and address profitability issues for farmers through a series of articles and reports.
The agricultural television program “Elevating Vietnamese Agricultural Products,” broadcast on VTV9, shares useful information about market prices and disease management, helping farmers cultivate safely, effectively, and sustainably. It features real stories of farmers who have implemented effective agricultural solutions to improve the quality of their products to meet high market demands.
Media plays a crucial role in spreading the values of sustainability and prosperity. Through various media channels, it has reached diverse audiences, from farmers in remote areas to dealers and investor shareholders. The collaboration with mass media has promoted discussions on tax policies, workshops, and forums, aiming for sustainable farming practices that bring numerous benefits to farmers.
PVCFC takes pride in the strong backing from its esteemed distributors throughout Vietnam. This extensive business network has enabled the brand’s products to reach farmers directly, optimizing their cultivation processes and helping them achieve harvests.
Recognizing the critical importance of reliability from its customer base and farmers, PVCFC is committed to enhancing the value of “Harmony” in benefits through specific initiatives outlined below. These efforts aim to provide the best product quality and services while ensuring the optimal rights of customers and end-users.
In addition, the leadership at PVCFC understands that the company’s mission is to contribute to ensuring the supply of fertilizers and food security by pioneering nutritional solutions for crops.
Regarding product quality, PVCFC continuously researches and improves its production processes, applying scientific and technological advancements to maintain and enhance the quality, versatility (for different types of crops), and adaptability (across various regions) of its products. Furthermore, enhancing product quality extends beyond fertilizers to include packaging quality, which improves product preservation and storage efficiency.
To protect customer rights, maintain legal compliance, and uphold brand reputation, PVCFC has established procedures for handling complaints and recalling defective products. These processes adhere to the required protocols and legal standards to mitigate any impact on the environment and human health while optimizing customer benefits. Specifically:
The Complaints Handling Department (the Department) receives the complaint information from the customer and relevant departments.
Within 2 working hours of Step 1, the Department checks, categorizes, and notifies the relevant departments about the complaint for verification and customer feedback.
Relevant departments must assign personnel to verify and gather customer feedback.
Relevant departments work with the customer and submit a report with verification results and proposed solutions to the Department using form BM02/MKT.02.04, including any quality analysis results if available.
If no costs are incurred, the Department proceeds with the complaint resolution.
If costs arise, the Department submits a request for resolution to the Head of the Department or authorized person for review, along with relevant departments, and seeks approval from the General Director or authorized individual.
Monitor the resolution process.
The Department is responsible for recording customer satisfaction evaluations and reporting the resolution results.
In 2023, the Company handled a total of 28 cases through its standard processes and
received and addressed 800 cases via its hotline.
Product Recall Process:
In the case
of defective products, the company follows these steps:
Receive the request to recall the defective product and initiate processing.
Evaluate the defect and determine the necessity of the recall and corrective measures.
Develop a recall plan for the defective products and submit it for approval from management.
Execute the recall according to the approved plan
from Step 3.
Apply corrective measures for the defective products as per company regulations.
Staff prepare a report on the results of the recall and propose actions for handling the recalled batch. In cases where the defective batch has been widely distributed or consumed, rapid recall is essential to minimize risks to customer rights.
Ensuring the health and safety of customers is paramount for PVCFC, as our products are directly linked to agricultural activities and food production. Below are some key factors that impact customer health and safety:
Currently, inorganic fertilizers still represent a significant portion of PVCFC’s product structure. Recognizing the importance of environmental safety and aiming for sustainable development, PVCFC has initiated extensive research to find alternative raw materials to progressively improve and produce “greener” products. This includes collaborating with various organizations on projects such as green hydrogen production (with hydrogen as a key ingredient in Urea production) and researching and producing fertilizers from recycled materials and waste. These efforts aim to gradually increase the proportion of environmentally and human-friendly products, such as organic fertilizers, microbial fertilizers, and NPK fertilizers derived from organic sources.
PVCFC primarily supplies fertilizers that support plant development before
harvesting. Plants absorb nutrients from fertilizers through their roots, stems, and leaves. As a
result, residues in harvested products are generally negligible.
However, excessive or improper application, whether in dosage or timing, can impact soil quality, leading to loss, waste, or reduced crop yield. PVCFC has conducted research to provide comprehensive guidelines on dosage, ratios, and timing for each type of crop and soil to optimize costs and maximize benefits for customers and farmers.
Currently, PVCFC has not recorded any incidents involving customers affected by fertilizer residues after using its products and services. The company will continue striving to enhance the quality and safety of its products for customers and consumers.
PVCFC maximizes communication with customers regarding its policies, quality
control measures, and services. The company widely promotes responsible fertilizer use among farmers
through various methods, such as organizing regular farmer workshops, technical seminars, field days,
factory tours, customer care activities, and providing information on product labels, usage guidelines,
and safety data sheets.
All PVCFC product packaging clearly displays comprehensive information about
the composition, instructions, and recommended usage for each type of crop, along with other safety
guidelines.
Customer information is considered a valuable asset by PVCFC, closely tied to the company’s existence and development. Therefore, ensuring the confidentiality of customer information is a top priority and is strictly adhered to in accordance with company policies and legal regulations. As of now, PVCFC has not recorded any incidents of violations regarding customer information confidentiality. The company will continue to maintain compliance to prevent any future breaches.
